Social media is not just an activity; it is an investment of valuable time and resources.
– Sean Gardner, Forbes #1 Social Media Power Influencer
Our digital marketing experts have a wide range of knowledge and experience in social media marketing and how to enhance a brand and the products it is selling. With social media being a huge component on showcasing a brands image, it must be done right. See below for our team’s top tips on how to improve your social media presence.
1. Make your posts stand out
With the majority of businesses promoting on social media, it is important to stand out from the crowd. Creating a visual social media post is essential. Find a theme you believe you can stick to that represents your company well. Your social media page can look messy if you are constantly changing styles and fonts and visual effects. Just like your brand’s logo and designs, you must ensure your social media pages represent your identity too.
2. Connect with the right people
It is not enough to just post a nice visual of your product or service, it is also important to connect with your followers on a personal level. By replying to consumers comments on your posts or their messages, this opens up a conversation and portrays your brand as friendly, making it more attractive to the customer.
3. Keep up to date
Social media channels are constantly updating, adding more features and more designs. It is important to understand what the trends are each day. What may be a wonderful and forward thinking visual one day, can be old news the next. By following leaders in your respective niche social media, you are able to track what trends they are focusing on to ensure you are up-to-date in your industry.
4. Focus on the right social media channel for your brand
Not all social media channels were created the same and not all of them will work for your brand. It can be detrimental to a brand’s image if one of their social media channels is neglected. If a customer is led to your facebook page during their decision making process and it hasn’t been updated in months, e.g. with regards to your opening times or contact info, then they may be put off and look elsewhere. Ensure you know the demographics you are targeting and and research their favourite social channels. This will ensure your brand is on the same wavelength as your target group.
5. Old school content writing is just as important as the visual
So you have created a beautiful visual for your brand and you are almost ready to post but you need to say something to compliment the post… Ensuring the copywriting is as interesting as the image is equally as important when it comes to your social media presence. If you have spent a lot of time getting the right visuals together and editing, it would be a shame to ruin the post with content writing that doesn’t endear to the users’ needs and facilitate the correct information. Make sure your writing is informative, interesting and resonates with the reader on an emotional level.
Our digital marketing experts are always on hand to advise our clients on how they can better their social media channels. If you would like to learn more or find out how your social presence can be enhanced, give us a call on 01924 489 926 or email us on firstname.lastname@example.org.