Insights

A deep dive into the latest updates, innovations, trends, and events driving the digital world forward.

Damien Fisher and Katrina Cliffe

Same Tank, Bigger Splash: Wild PR is merging with Fishtank Agency!

We have a group of incredible women who make the daily running of our rural agency that little bit easier.

29 January 2026

No Digital PR, No LLM Visibility: Here’s Why

With nearly half of searches now ending without a click, rising to 77% on mobile, businesses can no longer bury their heads in the sand and hope that AI is “just a fad.” AI and LLMs (large language models) like ChatGPT represent a permanent shift in the way people search for information. This shift means … Continued

30 April 2026

a graphic showing a title of 'fishtank 2025 wrapped' with smaller text that says 'back and better than ever'.

Turning Ripples into Waves: Fishtank’s 2025 Wrapped!

We have a group of incredible women who make the daily running of our rural agency that little bit easier.

3 December 2025

Infographic reading 'International women's day' with images of the amazing women who work at Fishtank

Celebrating the ladies of Fishtank on International Women’s Day

We have a group of incredible women who make the daily running of our rural agency that little bit easier.

7 March 2025

Scottish Energy Forum website home page with background extending beyond the device

Revitalising Scottish Energy Forum

7 March 2025

White text reading “STRIPES. YOUR STRIPES YOUR STRENGTHS” against a black background.

Purpose Over Profit

5 February 2025

Large industrial spools of fibre are being processed in a factory setting. The website text reads:

THINK GROUP; Combining Heritage With Innovation

30 January 2025