Insights
A deep dive into the latest updates, innovations, trends, and events driving the digital world forward.
The Algorithm Shift: Why B2B Brands Must Move Beyond Static Posts
Explore the data behind the latest algorithm shift and use our three-step strategy for high-quality video
2 June 2026
Google Search has changed: what AI Search means for marketing, PR and business
With Google's new AI-powered Search experience, users are now able to ask more complex questions, get conversational answers, and even use Search to carry out tasks instead of just finding links.
26 May 2026
No Digital PR, No LLM Visibility: Here’s Why
With nearly half of searches now ending without a click, rising to 77% on mobile, businesses can no longer bury their heads in the sand and hope that AI is “just a fad.” AI and LLMs (large language models) like ChatGPT represent a permanent shift in the way people search for information.
30 April 2026
Turning Ripples into Waves: Fishtank’s 2025 Wrapped!
We have a group of incredible women who make the daily running of our rural agency that little bit easier.
3 December 2025
Celebrating the ladies of Fishtank on International Women’s Day
We have a group of incredible women who make the daily running of our rural agency that little bit easier.
7 March 2025
Revitalising Scottish Energy Forum
7 March 2025