BHP
1 Company
1 Strategic Campaign
3 Websites
BHP is one of the largest independent firms of Chartered Accountants in the UK and their unique approach to all things financial sets them apart from their competitors. They challenged us to reinvent their online identity and digital effectiveness to enable future business growth.
The Brief
BHP required a range of digital platforms to showcase their differing business services, their personality and unique approach to accounting. We were tasked with reinventing their BHP Prosper and BHP Corporate Finance websites along with their main company website, creating a unique range of digital platforms with consistent BHP overarching identity.
Key features
Micro-transitions
Split-screen navigation
Clean & simple structure
Optimised UX
The Solution
The use of animated emblems enhances the users' understanding of BHP’s service offering, sparking their interest and subsequently ensuring BHP keep their website visitors engaged. These detailed graphics enhance the platform aesthetics and are in keeping with the brand, maintaining essential brand recognition.
The outline of BHP’s logo in the background uses a parallax effect has had a great response. It helps the site move from a 2D to 3D effect, allowing the web pages to appear more dynamic and interactive with the user.
Clean & simple approach
Using a minimal design look, a simple layout and a split-screen on the navigation, we relieved users of continuous scrolling, bringing forth an easily digestible layout. The burger menu design allows the site to remain clean and simple, ensuring all content is easily digestible.
Challenging thinking delivers results
0 %
Increase in average session duration
0 %
Increase of mobile users
0 %
Increase in social traffic
The team at Fishtank listened to our thoughts and requirements for our online presence and subsequently, designed and developed our three responsive and user friendly sites; BHP, BHP Corporate Finance and BHP Prosper. Fishtank captured the nature of our business and ensured each page is easily digestible for our customers. We are incredibly happy with the final results and can't wait to start on our other projects with the Fishtank team.
Lucy Ellis - Marketing Manager
