The Bierkeller Entertainment Complex is a prime event location for food, drink and entertainment. Their ethos is three amazing bars under one roof, each with its own unique brand identity and guidelines. Fishtank Agency was asked to devise a brand toolkit for The Bierkeller authentic Bavarian, Shooters Sports Bar and Around the World in 80 Beers. All three brands would sit under the parent brand, The Bierkeller Entertainment Complex, working collectively as a group and individually with events and promotions that are unique to each brand.
The Bierkeller Entertainment Complex got the whole kit-and-caboodle of services. Fishtank Agency was heavily involved in the brand creation, art direction and design strategy from the ground up. This has recently seen the business grow rapidly and The Bierkeller Entertainment Complex now have branches located in Leeds, Liverpool and Manchester with plans to launch in Cardiff and Newcastle in 2015. Each brand operates a suite of marketing collateral for bespoke and weekly events as well as desktop, tablet and mobile responsive websites, each built around a content management system. Fishtank Agency is continually pushing the boundaries and are currently working on the new app, social media and email campaigns. Prost!