Extract Technology is a leading worldwide supplier of containment and aseptic systems for the pharmaceutical, healthcare, biotech and chemical sectors. With over 30 years experience in design and manufacturing of containment and aseptic systems, the brand and marketing collateral was not reflective of their vision and goals. When they approached Fishtank Agency, Extract Technology lacked an own-able identity and story around their core values and extensive capabilities. The challenge for Fishtank Agency was to create a full brand experience that captured their target audience and enhanced the high quality of specialisms that Extract Technology provides.
Innovation is at the heart of the business and the partner of choice in the world of high containment and aseptic solutions. Fishtank Agency devised a striking brand identity that could not only stand alone but become a secondary device to be used across a suite of marketing literature. The mark is adaptable and can be a brand extension for the full range of systems. Brand guidelines were created that included primary and secondary typography, a designated colour palette and on location photography to showcase Extract Technologies full potential.