2022 is planned as Glu’s 'year of growth and new opportunities and so it was only fitting that their website be completely overhauled to ensure their growth progression could be achieved. We successfully pitched against 3 other agencies and so began our journey with Glu. They had contacted us initially to take part in pitching for the project as they had seen the long-standing work we had done for City Taxis.
They didn't want to completely overhaul their logo, just give it a little facelift but the key area of design reinvention was around their legendary caricatures - they have become so well known for them in the industry they didn’t want to let them go. We agreed they needed to be redeveloped to work within the new digital platform and across their online presence going forward. The development of the brand alongside their planned growth was essential to ensure they continue to evolve as a company.