Established in 1982, DSM supply trade customers with a wide variety of products, including ropes, load straps, twines and slings. Fishtank Agency was approached in 2009, as their existing brand lacked a story that portrayed their values and extensive service capabilities. The challenge was to create, develop and build a brand and web experience that captured the core values of their business. This branding process also required us to build trust with the illustrious yachting and boating audience, giving longevity to the overall visual experience.

Initially, Fishtank was tasked with modernising the group and manufacturing brand identities plus developing a brand toolkit that could be applied to both print and digital platforms. 2015 saw the launch of a new company website, the portal showcases the full Kingfisher product range and a comprehensive background into the ethos of the DSM Group. The website is fully responsive and is complemented by the use of large imagery highlighting the craftsmanship and detail of rope manufacturing. Fishtank Creative have also produced a varied range of marketing collateral including Corporate and Product Brochures, Packaging, Social Media and Email Campaigns.