SCA are a leading global hygiene and forest products company. The group develops and produces sustainable personal care, paper tissue and many other health and hygiene products. Having worked with Georgia-Pacific and the sub-brand Lotus Professional, they were subsequently purchased by SCA in 2012. Fishtank Agency was approached to be their continued supplier of the sub-brand Tork and its marketing collateral. SCA operates with strict global guidelines, requiring a digital design agency to adhere to these applying consistency across all mediums.
SCA have guidelines firmly in place, Fishtank Agency has created a suite of design solutions in the Food Hygiene, Industry and Transport sectors partnering other well-known brands such as Morrison’s, 3663 and Arco to name a few. The brand collateral ranges from product brochures, packaging, advertising, editorial design and email campaigns. Personality is added throughout the iconography, existing colour pallets and the use of photography whilst delivering consistency and adhering to brand guidelines.