Wigan Warriors
2018/2019 season marketing campaign.
Solutions
2025
2018/2019 season marketing campaign
Client
Wigan Warriors
Location
Wigan, England
Sector
Professional Sports
The Goal
The Wigan Warriors are a professional rugby league club and are currently Super League Champions, not only that, they are the most successful club Rugby League team in the world! We’ve have had the great privilege work working with them over the last 5 years.
Wigan Warriors needed a complete season ticked marketing campaign that would not only generate excitement but also showcase the team as the heroes of rugby that they are and therefore increasing ticket sale success.
Digital Success
A key area of their marketing campaigns is the website. With live match updates, a merchandise shop, ticket store, countdown clock and Wigan TV features, the website is continually optimised to ensure campaign success throughout.
The Solution
We created a range of comprehensive marketing collateral for the 2018/2019 rugby season campaign, educating fans on match details and season ticket prices as well as a range of hospitality brochures and World Cup Challenge artwork. Using current trends and themes, we have been able to use our creativity to ensure each campaign brings something different to the rugby team, such as ‘May the 4th’ and ‘Game of Thrones’ inspired artwork.
Defining objectives
Our research approach was driven by a clear business objective: to increase season ticket sales by energising the fan base and positioning Wigan Warriors as the ultimate heroes of rugby. At the same time, we focused on user needs—ensuring fans could quickly and easily access key information such as match updates, ticket options, and exclusive content through a seamless digital experience.
Advantages
This research gave us a clear picture of fan expectations and user habits, helping us pinpoint friction points in the website journey. Armed with these insights, we restructured the site to enhance usability and engagement, ensuring fans could easily access key information and interact with live updates, merchandise, and ticket sales.
Be Brave
We leaned into bold creative directions, drawing on pop culture themes like Star Wars and Game of Thrones to craft unexpected, standout visuals that reimagined the team as larger-than-life heroes—cutting through the noise and capturing fans’ imagination.
Be Human
By focusing on the emotional connection between fans and their club, our campaigns highlighted the pride and loyalty of the Wigan Warriors community. The visual storytelling brought warmth and relatability, turning every ticket or update into part of a shared experience.
Be Agile
Working closely with the club and responding to campaign performance in real time, we refined both the website and social content iteratively. This adaptive approach ensured every touchpoint remained relevant, effective, and aligned with changing fan behaviours.
Through strategy, innovation and creativity we take your brand on a journey of discovery and transformation that leave a lasting impression and drive behaviour.
Our brand projectsTargeted Social Campaigns
Working hand-in-hand with Wigan Warriors, we have produced a range of social media marketing assets to push on social media ads. With a new generation of rugby fans using social media channels to discover news on their favourite clubs, we saw this as an opportunity to create targeted ads.
Wigan Warriors relies on Fishtank for their design & digital marketing expertise, particularly with our creative digital strategy. Their team is knowledgeable, responsive and committed to supporting our initiatives, making them invaluable partners in our effort to promote brand awareness, drive traffic to our website, and generate new business. We feel confident that we’re getting the best advice on how to effectuate our digital marketing strategy.
Martin McLoughlin
Prioritising Results
Our UX design team meticulously analysed user behaviour and pain points to create a website that was intuitive, engaging, and easy to navigate. By conducting thorough user research and usability testing, we identified areas for improvement and optimised the website’s structure and functionality to provide a seamless customer experience.
Our UX design team meticulously analysed user behaviour and pain points to create a website that was intuitive, engaging, and easy to navigate. By conducting thorough user research and usability testing, we identified areas for improvement and optimised the website’s structure and functionality to provide a seamless customer experience.
Honourable mention
Honourable mention
Honourable mention
In Numbers
Challenging thinking delivers results
Club Social Following
Website Page Views Per Season
Live TV Audience
