Henshaws
Taking Henshaws Beyond Expectations.
Solutions
2025
Taking Henshaws Beyond Expectations
Client
Henshaws
Location
Yorkshire, England
Sector
non-profit
The Goal
The challenge presented by the charity was multifaceted: to explore their strengths, weaknesses, and opportunities in the digital landscape while delving deep into their internal processes, values, and brand essence. Our mission was to propose a solution that aligned with their budgets, priorities, growth plan, ambitions, and the overarching vision of unifying the four pillars of the charity within a single, cohesive ‘One Henshaws’ model.
Our Solution
Evolving the Henshaws Brand
The refreshed brand identity was an evolution of the recognisable Henshaws logo, extended to create sub-brands for each core area of the charity. This approach ensured that all internal and external messaging aligned closely with the main Henshaws brand while incorporating unique design elements that could be easily recognised across online and offline marketing channels. The ongoing design retainer and digital marketing strategy have proven to be highly successful, and we are thrilled to continue our daily support.
The recent website launch went off without a hitch, and we are more than proud of the final product. Collaborating with the Henshaws team, we streamlined the site map to provide a seamless, informative, and engaging user experience. Innovative accessibility features such as light/dark mode, compatibility with popular screen readers, and adherence to accessibility requirements in terms of colour, font, and imagery were incorporated to enhance the experience for the visually impaired community. Throughout the design, development, and content creation process, our focus remained on captivating users, educating them about Henshaws, and ultimately spreading awareness to drive donations.
Every team member involved in this project, from Designers and Developers to Digital Marketers and Account Managers, embarked on a personal journey of evolution. We helped transform the Henshaws brand, providing the charity with an identity it truly deserves while growing and evolving alongside it. We meticulously crafted a tone of voice and user journey that resonated with Henshaws’ audience, effectively translating this evolution throughout the brand development process, website design and development, and reinforcing it in their social media presence without deviating from their established reputation and heritage.
Henshaws has taught us to think beyond conventional boundaries, urging us to engage not only with our eyes but to utilise all our senses in delivering a final product that goes ‘beyond expectations’. This invaluable lesson is one we are grateful to have learned and a trait we are committed to nurturing for the benefit of both our new and existing clients.
Discover more in our latest blog about what we learned during the journey and the accessibility techniques we utilised to ensure Henshaws’ new website goes beyond expectations:
Defining objectives
We set out to understand Henshaws not just as a brand, but as a deeply human organisation with multiple functions and communities under its umbrella. Our research aimed to clarify their digital strengths and challenges, while aligning any future work with their strategic goals, particularly the ambition to unite all areas of the charity under one cohesive ‘One Henshaws’ identity.
Advantages
This thorough exploration allowed us to shape a brand and digital experience that honoured Henshaws’ values while responding to the specific needs of their diverse audiences. The insights we gathered informed everything from tone of voice to accessibility choices, ensuring the final solution was both authentic and strategically aligned.
Be Brave
We made the bold decision to evolve the existing logo into a family of sub-brands—each with its own identity but still clearly tied to Henshaws. This move brought clarity to their wide-ranging services while taking a calculated risk by redefining how the charity presents itself online and offline.
Be Human
The design process was rooted in empathy, with accessibility at its core. Features like screen reader compatibility and thoughtful colour contrasts were not just technical decisions—they were a commitment to serving all users with dignity and care.
Be Agile
From refining the sitemap to shaping the user journey, we worked closely with the Henshaws team in an iterative way. This collaborative, flexible approach enabled us to adjust swiftly and make informed design choices that truly reflected the charity’s evolving needs.
Through strategy, innovation and creativity we take your brand on a journey of discovery and transformation that leave a lasting impression and drive behaviour.
Our brand projects
Social Media migration
Migrating Henshaws’ social media presence marked a pivotal milestone in the brand’s development journey. This process involved aligning every core aspect of Henshaws under a unified profile, all the while conveying a cohesive image to effectively engage their distinct audiences. This was achieved through the strategic use of sub-brands; colours, iconography, and messaging to ensure clarity and resonance.
In Numbers
Going Beyond Expectations
New website users
Increase in sessions
Increase in social media followers
