GDPR – what is it and should you care?
A new sheriff is coming to town and they mean business.
In less than 2 months, on 25th May 2018 a new EU regulation will come into force, replacing the 1995 EU data protection directive (Directive 95/46/EC). The new legislation, The General Data Protection Regulation (GDPR) aims to improve data protection for individuals within EU as well as administer the export of personal data outside the EU.
The new legislation has a massive impact on how businesses communicate with their customers and followers, how they store their data, and how they track user engagement.
Brexit is no reason to be unprepared for GDPR. The regulation is expected to come into life way before leaving the union does, so marketers around Europe should definitely consider this legislation simply a new standard of work.
Basically, before you contact someone – even their work email address – you need to get their permission.
From the perspective of marketing compliance, GDPR will affect any business that:
Anyone handling customer data should be concerned – if deemed to be in serious breach of the new rules, the Information Commissioner’s Office (ICO) could penalise them with up to €20 million or 4% of the firm’s global revenue.
This isn’t all either. Under GDPR, should a data breach occur, all companies will have only 72 hours to notify the subject of breach or their organisation may get fined.
Not to mention the reputation damage.
For more information on how you can safeguard your business before GDPR legislation comes into life, view the 12 step guide prepared by the Information Commissioner Office.
If this feels like much, please don’t hesitate and reach out to us at Fishtank – we’ve got processes in place to quickly ensure your website and marketing communications are GDPR compliant before the big day arrives.