Fishtank’s knowledgeable team of paid advertising experts
Pay-per-click drives important traffic to your website, resulting in high quality leads and conversions that benefit your business.
What is PPC (Pay Per Click)?
Pay-per-click (PPC) is an area of digital marketing that drives traffic to your website by bidding on high-value keywords that customers are searching for and paying a variable price for each click. To simplify it, PPC allows businesses to buy visits to their website instead of depending on organic efforts.
Why is PPC important?
With over 15% of all website traffic attributed to PPC, it’s safe to say it is invaluable for supplementing your organic traffic, building brand awareness or selling products directly to clients. PPC often appears above organic results on Google, and the value of appearing at the top of the page, the correct set-up, bidding and targeting can make a huge difference to your business’s goals.
As an agency, we strive to maintain our Google Partners badge, having earned the Search Advertising specialisation in 2019. Over the years, our digital team has expanded our certifications to include Display, Video and Shopping accreditations, showcasing our commitment to following best practices and supporting our clients across all campaign types.