Fishtank’s dedicated team of paid social media experts
Pushing the boundaries of social media, social ads allow you to put your business in front of the people who matter.
What are social media ads?
Ads on social media are an effective form of digital marketing where businesses pay to display ads on social platforms such as Facebook, Instagram, and LinkedIn. Social ads are popular due to their targeting options, which allow businesses to only show ads to people who have specific interests, behaviours, and locations.
These ads, which can be static images, videos, carousels, or sponsored posts, can be set to increase awareness of your brand, drive traffic to your website, or boost sales – depending on the needs of your business.
Why are social ads important?
Social media ads are an important marketing tool for all businesses to have in their pocket. This isn’t just because of their precise targeting of demographics, behaviours and interests, but also because of their ability to engage directly with audiences in real-time while they’re scrolling on their phones, which boosts brand awareness and encourages higher conversion rates.
Being able to put your ads in front of the right people also means that your brand will build trust with that audience, which in turn could boost your organic following and social efforts… So win, win really.
This option is cost-effective and works with your budgets, meaning you’ll never spend more than you want to and can continue distributing your money where it matters most.
What are the current trends?
Trends, especially those in the social world, are changing every day. There are a few standout options, however, to make your social ads pop.
Carousel ads have risen in popularity recently, especially on LinkedIn. Giving your audience engaging visuals to scroll through alongside short, snappy written content is a great way to grab attention while getting your key messaging across.
Whether you’re an avid user or a passive scroller, there’s no denying TikTok’s influence on social media recently. Due to this, short-form video is now dominating across all platforms and has trickled slowly into social ads. Including short, eye-catching videos in your ads is a great way to target an audience with a shorter attention span while also getting information about your product or offering across.
How can Fishtank help support you and your business?
Our team of digital marketing experts manage social ads for a variety of clients, so it’s safe to say we know what we’re doing. Our passion for helping businesses achieve their online goals, combined with our knowledge of a multitude of industries, means that we’re the perfect social partner.
Our team works with yours, meaning our approach to social ads management is flexible – we’re happy to completely take the reins based on your brief, or collaborate with you through ideas, suggestions and support. However works best for you, works best for us. Get in touch with us today and discover a whole new world of online advertising.