Fishtank’s creative team of social media specialists
Pulling from trends, industry knowledge and a passion for all things social, our digital team is here to elevate your online presence.
What is social media marketing?
Social media marketing is a form of digital marketing that uses social networking platforms (such as Facebook, Instagram, and LinkedIn) to increase brand and product awareness, engage with current consumers, create relationships with potential customers, and assist a bigger digital strategy to achieve marketing objectives. Effective social media efforts are directly linked to accomplishing business goals in a cost-effective, fun and captivating way.
Why is social media important?
According to Smart Insights, 63.9% of the world’s population uses some form of social media, making it one of the most effective ways of exposing new people to your brand. Having the ability to post directly onto the screens of current or potential consumers is a privilege many brands aren’t taking full advantage of.
With just a click of a button, businesses are now able to get closer to their customers, building meaningful relationships through creative storytelling in the content they post. Using a healthy mix of content formats, like static posts, reels, carousels or informative graphics, allows businesses to build a strong, recognisable identity for their desired audience by authentically communicating their values, thus helping to tell their brand story.
It’s important to be consistent, as maintaining a strong presence on social media develops trust, likability, and loyalty between your brand and your consumers. Social media isn’t just about hitting post and hoping your content goes viral; it’s also an opportunity to learn more about who your demographics are (through the use of analytics) and find out what they are saying about your products by using social listening.
What are the current trends?
When it comes to social content trends, they’re a constant revolving door. What’s popular today will likely have been forgotten about in a week, so being up to date and quick is essential. While rushing to jump on a trend, it’s also important to consider if it’ll fit your brand image – you don’t want to be that ‘cringe’ brand that doesn’t understand their audience and gets involved for the sake of getting involved. Tailoring trends to your business, your audience and your personality will ensure you swim rather than sink online.
Love it or hate it, AI is slowly cementing its place within online content. While it can be a useful tool and help get content out quickly, it’s often easy to spot and lacks a ‘human touch’ that can only be produced by members of your team. Lighthearted, periodic use of AI won’t be harmful to your brand or social output, but try to limit this as much as you can – after all, you can never replace the talent of your own people.
How can Fishtank help support you and your business?
Getting social media right isn’t just about taking a piece of content and hitting post; in order to truly embrace social media and all it has to offer, it’s essential that a business’s presence is managed with quality and consistency. Doing this at a high level requires time, attention to detail, and understanding… And that’s where Fishtank comes in.
Our digital marketing team are experts when it comes to connecting with audiences in the right way. Through in-depth industry research, endless chats with our clients, the constant tracking of trends and a wealth of talent when it comes to content writing and video editing, we’re the perfect partners for anyone in need of social media support. We believe it takes a village to succeed online, and we’d love to be that support for your business.