Fishtank’s Targeted Web Accessibility Audits
Make your website accessible, compliant, and ready for the future.
Why accessibility matters
Accessibility is no longer something businesses can afford to ignore. Millions of people rely on accessible websites and digital services every day, and inaccessible experiences can prevent users from completing basic tasks such as browsing products, making purchases, filling in forms, or contacting your business.
With the European Accessibility Act (EAA) now in effect, businesses that provide products or services within the EU need to ensure their digital experiences are inclusive, user-friendly, and compliant with modern accessibility standards.
What Is the European Accessibility Act?
The European Accessibility Act (EAA) is an EU directive designed to improve accessibility across digital products and services.
The legislation came into effect on 28 June 2025 and applies to organisations that sell products or provide services within the EU, even if the business itself is based outside of Europe.
The aim is simple: remove digital barriers and make online experiences accessible to people with disabilities.
How is accessibility measured
The Web Content Accessibility Guidelines or WCAG for short are the globally recognised standards providing guidance on how to make websites and digital platforms accessible, measured across these key metrics:
Perceivable: Users must be able to perceive the information presented to them.
Operable: Navigation and functionality must work for all users, including keyboard-only users.
Understandable: Content and interactions should be clear, consistent, and easy to understand.
Robust: Digital experiences should work reliably across browsers, assistive technologies, and devices.
What are the risks?
Beyond compliance, inaccessible digital experiences can directly impact trust, conversions, and customer retention. With accessibility expectations continuing to grow across the UK and EU, proactive compliance is becoming increasingly important for businesses operating online.
Failing to comply with the European Accessibility Act (EAA) and recognised WCAG accessibility standards can expose businesses to several risks, including legal action, fines, reputational damage, lost revenue, lower SEO performance caused by poor accessibility practices and limiting a companies ability to secure contracts with various organisations.
How Fishtank Can Help
We know accessibility guidance can feel overwhelming.
You shouldn’t need to become an accessibility expert overnight just to understand whether your website is compliant.
That’s why we keep things simple.
Our digital team can help you:
- Understand your current accessibility position
- Identify potential WCAG issues
- Prioritise accessibility improvements
- Improve usability across your website
- Support WCAG and EAA compliance goals
- Create accessibility-first development processes
- Produce accessibility statements and documentation