Rebrand of experts in outdoor living solutions
The project came through as a referral after the client had seen our work for other businesses in the Yorkshire region. Crocodile knew that their brand and website was in need of an overhaul and looked to us to manage and reinvent their identity, giving them an edge over their competitors and a digital platform that would assist their rigorous digital marketing campaigns.
The main objective of the project was the website, their site was old and dated and wasn’t built to facilitate their extensive digital marketing campaigns that generate a large proportion of their inbound leads. Because of the investment in the website, we stressed that the development of the brand identity was a necessity to ensure maximum impact and a joined-up communication approach for their customers. They advertise both online and offline and via TV, so a succinct brand identity was of huge importance to drive the business forward.
Demonstrating impact & fuelling engagement
Interactive quote builder
Excellent front-end design
High quality content
The new brand identity was born out of the established and easily recognisable crocodile icon but with more modern use of graphic style, colour and font that would be much more easily translatable through online and offline marketing channels.
Challenging thinking delivers results
in conversions from non-branded traffic
in free survey page views
in bounce rate
Working with Fishtank has been a pleasure and has enabled us to revolutionise our online presence, we really needed it as our website hadn’t been touched in years. The team took the time to delve deep into my business to really understand us and what our products offer. Our new website reallys showcases our products and was designed with our customers in mind at every point. Although our website looks aesthetically pleasing now it really is delivering on what we set out to achieve - increasing our enquiry leads that is ultimately leading to more sales. I couldn’t be happier with Fishtank and what they have delivered for me.
Bevis North Managing Director, Crocodile Products