Rebrand of experts in outdoor living solutions

The project came through as a referral after the client had seen our work for other businesses in the Yorkshire region. Crocodile knew that their brand and website was in need of an overhaul and looked to us to manage and reinvent their identity, giving them an edge over their competitors and a digital platform that would assist their rigorous digital marketing campaigns.

What we did

  • Develop and refine the brand identity
  • Website design & development
  • Brand guidelines
  • Iconography & illustrations
  • Copywriting
Integrated marketing agency Fishtank and their client Crocodile products logo
Integrated marketing agency Fishtank brand development for Crocodile Products


The main objective of the project was the website, their site was old and dated and wasn’t built to facilitate their extensive digital marketing campaigns that generate a large proportion of their inbound leads. Because of the investment in the website, we stressed that the development of the brand identity was a necessity to ensure maximum impact and a joined-up communication approach for their customers. They advertise both online and offline and via TV, so a succinct brand identity was of huge importance to drive the business forward.

Demonstrating impact & fuelling engagement

Visual navigation
Interactive quote builder
Excellent front-end design
Innovative code
High quality content

Huddersfield marketing agency Fishtank and their case study for client Crocodile Products featuring iconography


The new brand identity was born out of the established and easily recognisable crocodile icon but with more modern use of graphic style, colour and font that would be much more easily translatable through online and offline marketing channels.

Integrated marketing agency Fishtank and their brand identity exploration for Crocodile Products shown on 3 x iphone mock ups

Challenging thinking delivers results

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in conversions from non-branded traffic

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in free survey page views

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in bounce rate

Working with Fishtank has been a pleasure and has enabled us to revolutionise our online presence, we really needed it as our website hadn’t been touched in years. The team took the time to delve deep into my business to really understand us and what our products offer. Our new website reallys showcases our products and was designed with our customers in mind at every point. Although our website looks aesthetically pleasing now it really is delivering on what we set out to achieve - increasing our enquiry leads that is ultimately leading to more sales. I couldn’t be happier with Fishtank and what they have delivered for me.

Bevis North Managing Director, Crocodile Products