Crocodile
Rebrand of experts in outdoor living solutions
Solutions
2025
Rebrand of experts in outdoor living solutions
Client
Crocodile
Location
Huddersfield, England
Sector
Home Improvement Manufacturers
The Goal
The project came through as a referral after the client had seen our work for other businesses in the Yorkshire region. Crocodile knew that their brand and website was in need of an overhaul and looked to us to manage and reinvent their identity, giving them an edge over their competitors and a digital platform that would assist their rigorous digital marketing campaigns.
The main objective of the project was the website, their site was old and dated and wasn’t built to facilitate their extensive digital marketing campaigns that generate a large proportion of their inbound leads. Because of the investment in the website, we stressed that the development of the brand identity was a necessity to ensure maximum impact and a joined-up communication approach for their customers. They advertise both online and offline and via TV, so a succinct brand identity was of huge importance to drive the business forward.
Demonstrating impact & fuelling engagement
Visual navigation
Interactive quote builder
Excellent front-end design
Innovative code
High quality content
The Solution
The new brand identity was born out of the established and easily recognisable crocodile icon but with more modern use of graphic style, colour and font that would be much more easily translatable through online and offline marketing channels.
Defining objectives
Crocodile approached us with a clear need: to modernise their outdated website so it could better support their ambitious digital marketing strategy. From the outset, we focused on creating a digital platform that would not only streamline their lead generation efforts but also bring clarity and consistency to their customer-facing brand.
Advantages
By anchoring the project around real marketing use cases—particularly the demands of high-volume inbound campaigns—we gained valuable insight into how the website and brand needed to function in the real world. This ensured that the final identity wasn’t just visually refreshed, but purpose-built for impact across digital, TV, and print.
Be Brave
We reimagined Crocodile’s well-known icon with a sharper, more contemporary visual style, unifying it with bold typography and a vibrant palette. It was a risk to evolve a familiar brand mark, but doing so allowed us to retain recognition while significantly modernising its appeal.
Be Human
Rather than starting from scratch, we respected the brand’s heritage by building on what customers already knew and trusted. This approach helped maintain emotional continuity with existing audiences while presenting a more polished and professional face to new ones.
Be Agile
Recognising the evolving nature of Crocodile’s multi-channel campaigns, we ensured the new identity was versatile enough to flex across all formats—from digital ads to television spots. This adaptive thinking helped future-proof the brand and gave their team the tools to respond to shifting market demands.
Through strategy, innovation and creativity we take your brand on a journey of discovery and transformation that leave a lasting impression and drive behaviour.
Our brand projects
Working with Fishtank has been a pleasure and has enabled us to revolutionise our online presence, we really needed it as our website hadn’t been touched in years. The team took the time to delve deep into my business to really understand us and what our products offer. Our new website reallys showcases our products and was designed with our customers in mind at every point. Although our website looks aesthetically pleasing now it really is delivering on what we set out to achieve – increasing our enquiry leads that is ultimately leading to more sales. I couldn’t be happier with Fishtank and what they have delivered for me.
Bevis North Managing Director,
Crocodile Productions
Honourable mention
Honourable mention
Honourable mention
Digital Solutions
Growth in Conversions from Non-Branded Traffic
Increase in Free Survey Page Views
Reduction in Bounce Rate
