Hollywood Bowl
Bringing “Spare No Thirst” to life through vibrant design.
Solutions
2025
From Pitch to Play: Launching Britvic Carlsberg’s Hollywood Bowl Partnership with “Spare No Thirst”
Client
Britvic Carlsberg
The Goal
Britvic Carlsberg approached us to help deliver a compelling pitch deck of ideas and activations for their new stockist, Hollywood Bowl. Following their successful tender win, the next step was to outline strategies that would ensure a smooth transition from the previous vendors while engaging customers from the start. The challenge lay in communicating a major brand switch, moving beverages from Coca-Cola to Pepsi, in a way that resonated with Hollywood Bowl’s younger, family-oriented audience. The goal was to deliver bold, exciting activations that not only celebrated the partnership but also enhanced brand recognition and drove sales across Britvic Carlsberg’s diverse drinks portfolio.
Our Solution
Rolling Out Fun with Pepsi & Hollywood Bowl
Working in close collaboration with the Britvic Carlsberg, and Hollywood Bowl teams, we developed a suite of creative activation ideas designed to capture attention and generate instant buzz. The campaign was anchored in a dual-branded logo and the strapline “Spare No Thirst”, a playful word twist that connected the bowling venue’s heritage with Pepsi’s thirst-quenching refreshment.
To maximise summer engagement, we explored a variety of engaging concepts. One idea was a venue-wide scavenger hunt that encouraged customers to discover Britvic Carlsberg brands, culminating in a branded standee featuring a QR code. Scanning the code unlocked instant-win prizes and entry into a grand prize draw for a trip to Hollywood. To further reinforce the campaign’s playful spirit, we created bold, summer-inspired illustrations and stickers featuring bowling elements alongside energetic taglines, extending the campaign into keepsake items that resonated with younger audiences. We also proposed branded merchandise packs to be used as prizes, embedding Pepsi and the wider product range into the Hollywood Bowl experience in a fun and memorable way. This balance of entertainment-led experiences and consistent brand integration ensured that the activation concepts felt seamless, exciting, and aligned with Hollywood Bowl’s customer base.
Defining objectives
Our first step was aligning with Britvic Carlsberg and Hollywood Bowl on their priorities: ensuring a smooth vendor transition, maintaining clear communication with customers, and implementing activations that celebrated the Pepsi switch while boosting sales across their wider portfolio.
Advantages
This collaborative approach allowed us to create a campaign that went beyond functional logistics. The ideas injected fun, energy, and interactivity into the Hollywood Bowl experience, directly appealing to their core younger audience.
Be Brave
We leaned into bold ideas like augmented reality, large-scale standees, and gamified experiences, taking calculated risks to ensure the Pepsi partnership launched with impact and memorability.
Be Human
By focusing on play, discovery, and prizes, the activations were built around customer engagement, ensuring the campaign felt inclusive, enjoyable, and rewarding.
Be Agile
The concepts were packaged into a flexible pitch deck, giving Britvic Carlsberg a range of scalable options that could be adapted based on budgets, venues, and timelines.
Through strategy, innovation and creativity we take your brand on a journey of discovery and transformation that leave a lasting impression and drive behaviour.
Our brand projects
Our Solution
Merchandise Sourcing and Supply
To bring “Spare No Thirst” to life, we sourced and supplied an extensive range of branded merchandise that amplified the summer theme and appealed directly to Hollywood Bowl’s target audience. Each item was chosen to combine functionality with fun, creating strong links to both the campaign and the venue experience. The merchandise lineup included sunglasses, deck chairs, bucket hats, beach towels, beach balls, and bamboo fans, all tapping into the summer-centric aesthetic of the campaign.
To connect with younger, trend-driven audiences, we introduced collectable and playful items such as Jibbitz charms and silicone wristbands. At the same time, versatile pieces like promotional footballs and pens reinforced daily brand recall beyond the venue itself. By curating a diverse and desirable mix of items across Pepsi, J2O, Tango, and Lipton branding, we created prize packs that were engaging, shareable, and highly relevant. This merchandise strategy significantly enhanced customer engagement while reinforcing the campaign’s ultimate message of refreshment, fun, and togetherness.
