Opinions

EU AI Act: Watermarks Incoming!

Discover how the latest EU AI Act is bringing an end to invisible AI content through mandatory digital watermarks, and why human-crafted copy is officially your greatest brand asset.

20 August 2026

How the UK’s Under-16 Social Media Ban Could Affect Marketing

The UK’s under-16 social media ban will trigger a massive shift across the digital landscape by 2027. For business owners, this policy means tighter ad competition and changing platform algorithms that affect everyone. Read our full analysis of the ban and discover how building a diversified marketing strategy will secure your business growth before the rules change.

30 June 2026

The Algorithm Shift: Why B2B Brands Must Move Beyond Static Posts

Explore the data behind the latest algorithm shift and use our three-step strategy for high-quality video

2 June 2026

Google Search has changed: what AI Search means for marketing, PR and business

With Google's new AI-powered Search experience, users are now able to ask more complex questions, get conversational answers, and even use Search to carry out tasks instead of just finding links.

26 May 2026

No Digital PR, No LLM Visibility: Here’s Why

With nearly half of searches now ending without a click, rising to 77% on mobile, businesses can no longer bury their heads in the sand and hope that AI is “just a fad.” AI and LLMs (large language models) like ChatGPT represent a permanent shift in the way people search for information.

30 April 2026

The Power of Bespoke WordPress Websites: Elevating Your Digital Presence

14 March 2024