Insights
Fishtales
2026
Supporting Local Legacy: Fishtank Agency Has Acquired Boom Marketing
We are delighted to announce that local creative agency Boom Marketing will be joining the Fishtank team, as Boom’s Managing Director, Andrew Moore, retires following a successful career leading the agency.
The acquisition of Boom brings together two respected local agencies that share a commitment to exceptional client service, investing in their people, and supporting businesses across the Yorkshire region and beyond.
It ensures continuity for our clients and employees, while providing a strong platform for future growth. The acquisition marks the second addition of creative talent to enter the tank this year, following our merger with Wild PR.
Who are Boom Marketing?
Boom Marketing was founded in 2013 by Andrew Moore with a simple ambition: to provide honest and creative marketing that helps businesses grow. Their service offering comprises creative marketing solutions, such as website design, graphic design, and signage, all of which support their clients’ performance goals.
The acquisition wasn’t simply about adding more clients or services to the tank. It was about bringing together two businesses that share the same values and passion for delivering exceptional service to their clients.
The strategic move has seen four of Boom’s talented professionals join our growing team. Their knowledge in print, production, and traditional marketing will strengthen our creative offering, whilst their client portfolio complements ours exceptionally well.
Over the past 13 years, Boom has built a loyal client base across blue-chip, retail, manufacturing and distribution sectors, to name a few. Many of their clients are based in West Yorkshire and the surrounding areas; however, others are based as far as Wales, the North East, and London. We share the same commitment to supporting ambitious regional businesses while growing our national client base.
Why is Now The Right Time?
Damien has known Andrew for many years and always respected what he’s built. When the opportunity arose, it was never about acquiring an agency for the sake of growth. It was about ensuring a respected local business could continue its legacy whilst protecting its people and clients.
The timing also aligns with Fishtank’s journey forward. We have invested heavily in our team and expanded our capabilities with the addition of our extended performance marketing offering. This felt like the natural next step and an opportunity to welcome four fantastic people into the business, who will broaden our already strong creative output. Our culture has always been built around collaboration, continuous learning, and putting our clients first, and they will fit into that environment well.

A Word From Boom’s Founder, Andrew:
“When I decided to retire, selling the business was never about completing a transaction. I felt a real responsibility to make sure our clients and our team would continue to be looked after and supported.
After spending time with Damien and the rest of the Fishtank team, it became clear they shared the same values. They genuinely care about their clients, look after their people, and produce exceptional work. For me, this was never about a sales agreement. It was about finding the right custodians for everything we have built.”
A Word From Our Founder, Damien:
“We are incredibly excited for what we can achieve together. The additional expertise strengthens our creative capabilities, broadens our service offering, and creates new opportunities for both existing and future clients.
Ultimately, this isn’t about becoming a bigger agency. It’s about becoming a better one, continuing to invest in our people, supporting ambitious businesses across Yorkshire and beyond, and building on the fantastic foundations that both Boom and Fishtank have already created.”
What Does This Mean For Our Clients?
Our clients and Boom’s clients will continue to work with the same people they already know and trust, so there’ll be no disruption to projects or day-to-day support. What will change, however, is the breadth of expertise available to them. They will have access to a full suite of digital marketing and creative services, including SEO, AIO, traditional and digital PR, social media, paid advertising, photography, video production, web design, and much more.
Essentially, clients will gain a larger team, broader expertise, and greater growth opportunities, whilst keeping the personal service they’ve always received. Similarly, our team will benefit from additional resources, broader career opportunities, and access to specialists across multiple disciplines, enabling them to deepen their marketing knowledge and deliver stronger performance for their client accounts.
Got A Question? Let’s Talk…
We are delighted to be welcoming the Boom team to the tank. To ensure a seamless transition for everyone, from August 2026, we’ll be introducing the wider team to clients, collaborating on existing marketing strategies, and presenting growth opportunities.
We welcome any questions about the acquisition, or if you’ve heard about Fishtank and wish to discuss how our services can support your business, please don’t hesitate to reach out. Our existing clients can contact their Account Manager directly, or if you are enquiring about our services for the first time, find our contact details here.
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