Though we won CT’s hearts over a series of video calls (oh how the world had changed!), it was meeting them face-to-face for the first time that really let us dig deep into who they are and how we’re going to visualise it, emphasising their values and personality.
With a half-day Brand Debrief, we aligned on the vision, mission and key aspects of the brand and embarked on a two week process of developing a fresh new face for Central Technology.
Just like with CityTaxis, we felt this amazing energy and vibrance coming from the team, and after some brainstorming and research, we let our designers translate that into unique CT patterns that established one of the foundations for evolving the stripped-back old brand.
With WordPress as a foundation, Fishtank developers build Damien’s bespoke UI designs using a modular framework, giving the CT marketing team the ability to create new pages built from blocks used on other pages once the site gets launched. They also worked with the Central team developing a set of cost calculators, streamlining their marketing funnel and delivering a smart way to keep track of all leads.