J2O
Crafting vibrant animations for J2O Dragon Berry that expertly capture the playful spirit of the brand, allowing a fun, fresh energy to shine through the campaign launch.
Solutions
2025
Turning Bowling into a Bold Brand Moment
Client
J2O
Sector
Hospitality
The Goal
J2O wanted a fun, eye-catching campaign to launch Dragon Berry, a limited-edition summer flavour, in Tenpin’s bowling venues. The challenge was to create in-venue screen animations that were both exciting and relevant to the environment while driving instant awareness and buzz around the new flavour.
Our Solution
From Storyboard to Strike
Our team pitched a playful, high-energy animation that tied J2O directly into the world of bowling: a ball rolling down the lane, striking J2O bottles set up as bowling pins. To bring the idea to life, we began with storyboards that gave the Britvic team a clear sense of the sequence and flow of the animation. On feedback, we developed the concept further to emphasise kinetic energy, building in heightened speed, movement, and impact to mirror the fast-paced thrill of bowling.
Once the core idea was refined, we created a set of style frames with an illustrative look and feel, helping the client visualise exactly how the final execution would appear. By working closely with J2O’s in-house team, we integrated brand elements, including fonts, guidelines, and assets, to ensure seamless consistency across every detail. The project concluded with a suite of final exports designed for Tenpin’s various in-venue display formats, which were supported by point-of-sale materials throughout the venue to celebrate the launch in a vivid, unified way.
Bold Flavour, Bigger Impact
Our objective was simple: create a launch that was memorable, immersive, and highly relevant to its setting, while cementing J2O Dragon Berry as a celebratory summer flavour. By integrating the bowling environment into the creative concept itself, positioning J2O bottles as pins, the campaign achieved both recognisability and strong visual impact.
We avoided generic product advertising and instead pursued bold, kinetic storytelling that transformed in-venue screens into a fun and engaging experience. The playful design captured the imagination of families and younger audiences, who make up a large proportion of Tenpin’s customer base, while the iterative process allowed us to adapt quickly and refine details in collaboration with Britvic’s marketing team. This agile approach ensured the final work was not only impactful but also delivered on time with creative flair.
The Result
More Than Visibility; Pure Immersion
The activation brought J2O Dragon Berry to life in a way that felt fresh, fun, and seamlessly tied to its environment. Energetic in-venue animations, supported by vibrant point-of-sale, transformed digital screens into immersive brand moments that captured attention and excitement across Tenpin’s venues.
More than simply achieving visibility, the campaign reinforced J2O’s reputation for playful, engaging launches that bring people together. It proved that with the right concept and execution, even an in-venue display can become a striking and memorable celebration of a new product.
