Tubex
Supporting sustainability with the Tubex Collection.
Solutions
2025
Supporting sustainability with the Tubex Collection & Recycling programme
Client
Tubex
Location
South Wales, UK
Sector
Environmental Protection
The Goal
It’s key that brands take responsibility for making sustainable change for the better. We feel honoured to support them in facilitating that change. The Tubex Collection and Recycling Programme was born due to an evident customer need, established from conversations with Tubex distributors and end-users. Tubex realised its target audience demanded more accountability and initiative to address the issue of plastic waste.
The Tubex initiative – 1st of its kind to be launched in the UK – offers a simple and effective solution to recycling plastic and ensures responsible disposal of used tree shelters within reach for everyone in the UK, maximising their potential by repurposing them into tree shelters.
From the start, our aim was to build awareness of the programme and its benefits with an integrated marketing campaign. The budget for this campaign was limited – that’s why it was important that we delegate the budget effectively and utilise it across multiple channels in order to achieve the campaign objectives set out by the client.
The Solution
We developed a dedicated page within the Tubex website, aimed at engaging the key audience through impactful data, strong USPs, featuring the created video and a short lead form. Once developed, the page was added to the site and promoted via a targeted e-flyer campaign as well as associated social and PPC campaigns – driving key users to visit and leave their details. Users that submitted enquiries received a branded information pack including brochures and programme details.
Strategy
We began our strategic approach by creating bespoke infographics to showcase how the initiative is effective. A visual impact was achieved that encouraged the onboarding of new recycling partners by creating and promoting an engaging video, explaining the recycling and collection process and conveying the message of sustainability in a simple way. We know from experience that audiences’ attention span is short-lived so an impactful visual approach was required to maximise engagement.
Defining objectives
Tubex had a clear and pressing goal: to meet growing customer demand for greater sustainability and accountability around plastic waste. Our task was to raise awareness of their pioneering recycling programme and drive engagement among a niche but highly invested audience, using a smart, integrated approach that made the most of a modest budget.
Advantages
By listening closely to Tubex’s distributors and end-users, we shaped a campaign that directly addressed their environmental concerns. This not only built trust but also led to meaningful participation—from enquiries and new recycling partners to broader public recognition—proving the value of a purpose-led, insight-driven strategy.
Be Brave
Launching the UK’s first recycling scheme of its kind, we knew the story had to stand out. We created bold infographics and an engaging explainer video to distil complex processes into clear, compelling content—confidently cutting through noise in a saturated sustainability space.
Be Human
Sustainability is ultimately about people. We made sure the campaign messaging felt authentic and accessible, connecting emotionally with audiences by focusing on collective impact and the real-world benefits of recycling tree shelters.
Be Agile
With a limited budget, we had to be strategic and flexible—repurposing content across multiple channels, adjusting tactics in real time, and collaborating with partners like Golin PR to maximise reach. This nimble approach helped us achieve national TV coverage and win a major industry award.
Through strategy, innovation and creativity we take your brand on a journey of discovery and transformation that leave a lasting impression and drive behaviour.
Our brand projects
Award-Winning
The strategy behind the success of this campaign lead us to be nominated for both the Examiner Business Awards and the Prolific North Marketing Awards in these categories respectively: “Creative Impact” and “Best Social Purpose Campaign”. Nominated alongside well-established brands such as Channel 4 and The Body Shop, we were proud to see this project and its results receiving such amazing industry recognition. We’re delighted to say this project ultimately won us the Creative Impact Award!
Prioritising Results
Despite the niche audience of the campaign, the strong goals and sustainable mission were bound to attract media attention – thus, the campaign included an integrated PR strategy from Golin PR agency, aimed to reach ultimate awareness and spread the positive message with an impact.
Achieving TV coverage was the ultimate dream goal and it was incredibly rewarding to see the Tubex Recycling and Collection programme being featured on BBC Look North’s 6 pm evening news.
Honourable mention
Honourable mention
Honourable mention
Digital Solutions
Digital Ad Impressions
Tubex Shelters Collected
Plastic Collected & Recycled
