B2C Marketing Campaign of the Year

Posted: 15/09/2020

Author: Fishtank

Buoy, we had a fantastic evening on Tuesday at the Prolific North Awards! As you might know, they were hosting their first virtual award ceremony, bringing together creatives from around the region to watch the streamed event from the comfort of their sofas. We were all beyond impressed with their approach to the ‘new normal’ and their ability to make the night feel special despite the lack of prosecco and black tie attire.

The night was especially rewarding for us – though we knew about the nomination, it was still a delight and a great surprise for Fishtank to have been awarded ‘B2C Marketing Campaign of the Year – under 50k’ in the Prolific North Awards 2020. We are thrilled with the recognition and the amazing feedback received during the award ceremony for our ‘Going places with City Taxis’ marketing campaign.

City Taxis approached us last year, seeking a fresh new identity as well as a creative strategy to launch their exciting sub-brands in an engaging and integrated way. We knew this was a big challenge, but from the very beginning we knew it was going to make us proud – and it has definitely given us something to celebrate!

‘To Damien, Ola, Laura, Joe, Craig and the team, We just wanted to say a HUGE thanks from all at City Taxis for making your vision our reality. From the moment you stepped into our offices at the first meeting you wowed us with your ideas, designs and account management skills; following this up by then seamlessly producing a fantastic website, offline marketing materials, company video and company rebrand. I have been through quite a few rebranding exercises with a few different agencies and you made the process not only fun and exciting but fast and painless. You have become an extension of our team and we look forward to working with you more in the future.’

Amy Tingle – Business Director at City Taxis

Having gone up against other incredible campaigns, we are truly honoured to be awarded as the winner in this category. For those of you who were unable to attend the virtual event, here’s what the judges had to say about our work:

We would like to give a big shout out to the team at City Taxis! We have not only developed a great relationship with the team but also continue to enjoy watching them grow their brand identity and weave our marketing concepts into their culture, month after month, extending our ideas even further.

We would also like to thank all of our new and existing clients, for the appreciation of our work and passion for what we do. Our reputation has made us advocates in the digital world and earned us awards, like this one and this wouldn’t have been possible without your continuous support.

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