Fishtank Wins the Creative Impact Award 2021

Posted: 28/03/2022

Author: Ola

fishtank at the business examiner awards

After a long-awaited postponement, the Examiner Business Awards returned on the 24th of March 2022, in the heart of Yorkshire at the John Smith’s Stadium in Huddersfield. It was a big night for Huddersfield businesses, celebrating and recognising some of the greatest achievements of businesses throughout the local area. The night was sponsored by some of Yorkshire’s biggest organisations including Kirklees College, Kirklees Council, Business Live, City Fibre, the University of Huddersfield (where our very own Ola, Joe, Nim, Paul, Mike, Georgina, Max and Georgia have studied).

fishtank wins the creative impact award

This black-tie event means a lot to Fishtank, not only was it an excuse for us to get suited and booted but it was also a fantastic event to showcase the talent from local businesses – and it was also where we were nominated twice before with no luck. This time we turned out to be third-time lucky winning the Creative Impact Award for the inspiring work on a Collection and Recycling Campaign we launched with TUBEX, a sub-brand of one of our longest-standing global clients Berry Global, Inc. 

fishtank creative impact award

The Tubex Collection and Recycling programme is the first tree-shelter recycling scheme in the UK. The scheme provides a simple, responsible and sustainable programme for the disposal of tree shelters, and is designed to offer a simple process for the safe and efficient recycling of Tubex’s tree shelters. So far through the recycling scheme, Tubex has recycled over 25,000Kg of plastic within the UK from the tree shelters collected through the Tubex Collection & Recycling Programme in 2021

This win is a great achievement for Fishtank as it celebrates all of the hard work done by our client Berry Global, Inc. in terms of reaching their sustainability goals and also our own fantastic staff members from all departments within Fishtank: Design, Digital and Development. 

Through a strategic digital campaign consisting of an interactive lead generation landing page, a strong Google Ads PPC campaign, a robust SEO strategy alongside high-quality graphics and animations created by our expert creative design team, we developed the building blocks for this programme to stand on and provided the necessary support for Tubex’s scheme to flourish and make a positive impact on the environment. 

On behalf of Fishtank, we would love to congratulate other nominees for their outstanding work – all finalists across all categories showcased innovation, community spirit, entrepreneurship and business excellence. They have done amazing work and have represented the success and creativity of Yorkshire businesses. A big thank you to Reach plc for hosting a fabulous evening. It was a glamorous, exciting event that we certainly won’t forget. 

Congratulations to the Examiner Business Awards winners including Mike Lomas of Big Red Industries Group, Melissa Roberts of Beanie Media, Moin Valli of Valli Opticians and our very own Managing Director Damien Fisher of Fishtank Agency.


The biggest thank you goes out to the people that made this win possible – our clients with their drive for innovation and their continued efforts towards a more sustainable future, and our own people throughout the agency that worked on this campaign tirelessly to make it such a success. It’s so, so been worth it.

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