Wrapping up 2024, Fishtank style!

This past year has gone too quickly for our liking, and too much has happened to fit into one blog. From the domination of TikTok and all of its trends to the downfall of X (we miss you, Twitter), it really has been one to remember.

2024 wouldn’t feel complete without a little Fishtank tradition… Fishtank wrapped is here! We love looking back at all the amazing things that made 2024 one of our best years to date and laughing at all the small things each department did one too many times. From client wins to global website launches, personal achievements outside the Tank, and exciting business plans for 2025, let’s get into it!

A look back at our achievements

In true Fishtank fashion, we started 2024 strong and achieved a Great Places to Work® Accreditation! This accomplishment fills our hearts with pride, as it all comes down to employee feedback. Knowing that our tankmates enjoy the work they do and where they do it makes 16 years of growth and dedication worth it. With this achievement, we’ve brought in lots of fresh talent and grown our team to 19 innovative individuals who all have a passion for brand evolution, strategy, and websites.

Our dedicated team also worked hard this year, submitting 62 proposals and audits to showcase what we can do for our clients, whether potential or existing. We’re always ready to tackle any challenge and pride ourselves on being open and honest about what we can and cannot do within the boundaries of projects, meaning our clients can be confident they will only have the best solutions and ideas presented to them. 

We’ve also refined our service lines this year to better ourselves and how we work for our clients; we are filled with excitement at the opportunities we hope this brings us next year.

We’ve also been busy creating website magic and are incredibly proud of the groundbreaking platforms now gracing the web. Every Fishtank department, from developers and account managers to designers and digital marketers, has worked extremely hard to ensure that all new platforms we create are visually exciting while still performing perfectly.

We don’t like to brag (well, not always), but we’re proud of the sites 2024 brought us and want to share them with you! This year, we created websites for Wigan Warriors, Nutritics, Horde, Genevieve Sweeney, Me Again, Upskill Universe, Sixers, AW Hainsworth, Magnera, and ThinkGroup… Feel free to have a nosey.

Bringing in big wins 

We’re always ready to bring in fresh projects at Fishtank, so we are incredibly grateful for the 26 new clients we onboarded through 2024. Each business we supported brought something different to the table, and every department has had a fantastic time working on a variety of designs, websites, brands and social media projects. 

This past year, we have dived into a fresh new brand with Festive Road, created an incredible new digital platform for Magnera, levelled up the social media game of Sixers Cricket, and executed an SEO campaign that increased Nutritics’ search visibility for targeted keywords by 157%. It has been a year of growth and learning, and we can’t wait to see what 2025 brings!

The icing on top of a phenomenal cake is that our agency gained B Corp™ accreditation, having met rigorous social and environmental standards representing our commitment to goals outside of shareholder profit.

Pursuing this B Corp™ certification prompted us to improve our existing practices and implement new initiatives, which we will continue to grow throughout 2025. We have actively been working hard on this transformative journey, driven by our passion for creating positive change, supporting local communities, and fostering a culture of purpose-driven growth.

Our Top 5 

If you couldn’t tell already, this year has been a year of growth for Fishtank, and our commitment to innovation has led us to some groundbreaking projects and expansion opportunities. To navigate the ever-evolving creative landscape, we must continuously investigate platforms and programs that can make our work more efficient and exciting. And although we don’t want to give ALL our secrets away, it wouldn’t be a true ‘wrapped’ without our top 5 pieces of software. So here it goes:

Our top 5 magic makers:

Relume – “This has been a game-changer for me this year. It has helped to create smarter, more organised sitemaps in a fraction of the time as older software. This means I can present clients with a solid foundation for their website and allows us to nail the designs the first time round, which leads to more successful projects overall!” – Emily, Digital Designer

Canva – “Our marketing and design team have used Canva for years now, but throughout 2024, we’ve taken it to new heights. With its easy-to-use interface and adaptability, we’ve found it is easier to get your head around than other creative software, meaning it has become the software of choice for proposals, brand toolkits and collaborative designs.”  Chloe, Digital Marketer

Screaming Frog – “Screaming Frog has been a trusty sidekick here at Fishtank for years, but over the past 12 months, it has helped the digital team take strategising to new heights! We’ve been exploring all the cool new ways to use the tool, and one feature we’re especially excited about is its ability to check website accessibility, which they added recently. With the European Accessibility Act kicking in on June 28, 2025, this is going to be a game-changer—and we’re ready to dive in.” – Tom, Digital Marketing Manager 

GitHub Copilot – “Copilot has become an integral part of our toolkit in the development team, allowing us to write code faster by auto-completing code snippets, which is super useful when writing conditional statements. The chat functionality is great for asking questions to help break things down and provides useful code snippets, making problem-solving much easier. It has also made debugging code less time-consuming as we can ask Copilot to look at specific files to help narrow down where the issue is.” – Paul, Front-End Developer

Premiere Pro  – “Premiere Pro has always been a tool I’ve used when animating videos, but it introduced an amazing feature recently that has made my 2024 that bit easier… Ai generated captions. Not having to spend time listening and typing out captions on videos means I have more time to spend on the fun stuff.” – Amin, Graphic & Motion Designer 

Tankmate Highlights 

We’ve probably bragged enough, so we’ll keep this next bit short and sweet. We couldn’t wrap up this fantastic year without letting you know about some of our tankmates’ stand-out achievements and projects of 2024:

MD Damien Fisher – Becoming B Corp certified!

“This certification is something we are immensely proud of; it comes as a seal of approval and is now part of our DNA! We have dedicated ourselves to being a Living Wage employer and focusing more on career development and well-being for our employees. 

We nurtured diversity, equity, and inclusion in our sector, minimising our negative environmental impact where possible. Our mission to support charitable trusts, community projects, and grassroots sports clubs drives our commitment to the B Corp™ certification.” 

Jacy Davis – Creating a platform that supports ground-breaking solutions!

“The journey to launch Magnera was more than just a project; it was a transformative experience for our team and for the client. Each member, from designers and developers to marketers and project managers, played a vital role in creating a brand that truly embodies the essence of this remarkable merger.

We’ve reaffirmed that collaboration is key, and the ability to work together under pressure not only enhances our creativity but also deepens our relationships with clients. Magnera has inspired us to think boldly and push beyond conventional limits, reminding us that every challenge is an opportunity for growth.” 

Tom Smith – Finding my feet at Fishtank!

“As a new member of the Fishtank team, this year has been nothing short of transformative. I’ve loved getting to know our amazing clients, learning about their brands, and understanding their business goals and future ambitions. 2024 has been a year full of growth, collaboration, and pushing boundaries, and 2025 is already shaping up to be just as exciting. With several new digital marketing clients already onboard, we’re starting the year strong, ready to support their growth and help them make a real impact in their industries. I’m truly grateful to be part of this journey and can’t wait to see what’s ahead!”

Joe Savery – Diving into a Fishtank Rebrand!

“Redesigning as an agency internally has been a challenging process; however, if we can’t smash an innovative rebrand for ourselves, how can we expect to take our clients on the same transformative journey? This process provided us with a valuable opportunity to evaluate how we market ourselves in the ever-evolving digital landscape and has allowed us to align our brand identity, refine our messaging, and leverage innovative strategies to connect with our audience more effectively. By taking a fresh look at our internal capabilities and external positioning, we are better equipped to stand out in a competitive space and deliver greater value to our clients.”

Wrap Up

In the interest of being honest, like any industry, agency life comes with its struggles (hello 15th round of amends), so head over to our socials to see a more cynical side to life in our tank 🤷🏻‍♂️ We’re almost positive you’ll relate to some of our #AgencyLife experiences!

All jokes aside, 2024 has been an amazing year of growth, opportunities and groundbreaking projects–and we wouldn’t change a thing. We want to thank our wonderful clients for their support this year and for all of the work they’ve entrusted us with. 

We can’t wait to work with you all in 2025… Until then, Happy New Year 🥂